Data-Do-Gooders: Organizations Using Metrics to Rock Their Missions
Nonprofits and other organizations have access to more data than ever, from program results and survey data to traffic and donations. The more they measure, the more they improve. Yet these mountains of data can overwhelm organizations, distracting from the real change they set out to achieve. This session will share innovative strategies from leading nonprofits and other organizations on selecting the right data to measure, sharing it with the right people, and incorporating it into programs to further the mission, maximize ROI, and create demonstrable change.
Cheryl Contee, Partner, Fission Strategy
Chris McCullough, Strategist, Groundwire
George Weiner, Chief Technology Officer, DoSomething.org
Matt Stewart, Head of Marketing, ACE : Alliance for Climate Education (Moderator)
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